Augmented Reality – Don’t be bamboozled!

Hey are you looking to buy bridge? I mean who doesn’t need a bridge? I’ll sell it to you and you can charge a toll for all the cars, bikes and people that will cross it and before you know it, you’ll be swimming in money! So what do you say?

Apple is holding an event next week (September 15, 2020) where they will announce some new iPads and a new Apple Watch and augmented reality (AR) will be a big part of the event. If you’re not familiar augmented reality watch the video below (it’s a little annoying but short).

The Pitch (I mean) Promise

Apple (amongst others) has been trying to push AR onto us as the next big thing for a while. It was first brought up during the release of the iPhone 8 and 10 and while it is pretty neat to see a life size tiger in your living room and to have the ability to view furniture in your home before you purchase it, AR does not solve any problems.

Microsoft, makers of the HoloLens, have changed the focus of their device from an everyday, every person device; to a more industrial vision of a workers consulting with experts back in a home office who can see exactly what the employee sees and can interact through their display by overlaying instructions, schematics and directions onto their real world through AR. They focused the use of their product and found a place where it can be used.

So why bring this up?

These companies keep trying to sell AR as an idea and to show what it can do as opposed to showing what problems it can solve. They do this by having very flashy, professional examples of what it can do and the promise that developers can take it to the next level. They want you to buy and then find a place for it in your school or classroom.

The problem is this doesn’t solve anything. Computers in the classroom solves a problem. It gives students and teachers access to the Internet and tools with which to collaborate, create and organize their classwork, their curriculum and multiple ways to present said curriculum and work.

Projectors and displays in classrooms solve a problem. They allow teachers to present videos, documents and electronic examples of projects to an entire class so everyone can easily view that information. This is technology that solves a problem and has a purpose.

Now ask yourself, what problem does AR solve? What is its purpose?

Don’t worry if you can’t come up with big educational issues that AR addresses. You’re not alone. Check out this article from CNET: Apples AR Plans are becoming more of a reality by Ian Sherr.

Here is a professional tech journalist having difficulties to even guess what “reality” actually means with AR. What is its purpose and how can it fit into the everyday world. It still sounds like a hobby for some developers and not really a serious option for businesses, education or the everyday person.

This sounds familiar?

We heard the same thing with virtual reality. It was going to be the next big tech! It was going to transform how we:

  • Work
  • Shop
  • Collaborate
  • Game
  • Live
  • Etc

It didn’t really shake up the world like people had predicated. Outside of video games (most have not been very impressive) I don’t see people reaching for their VR goggles when something needs to be done.

Now you only see it for video games and simulations. It is a far cry from William Gibson’s Neuromancer novels. The first one is a really good read by the way.

Not useless though

I am not saying that this isn’t cool tech because it is pretty neat and I have seen it in use. Some of the more common examples are in the medical field where doctors can simulate operations or view scans and cross-sections of the body without actually having to physically lay their hands on a cadaver. I have also seen examples in industry. Where a technician could be teleconferencing with an expert back at an office going and working in tandem to solve a problem, install a product or troubleshoot issues.

Why the hate?

It’s not hate, its cautionary. Companies are going to try and sell this to you. When Apple takes the stage next week they want you to buy their products. I guarantee a “revolutionary” feature they are going to talk about is augmented reality. In reality, no one needs this.

If you are a bleeding edge educator and want to dive into the deep end with AR go right ahead. Just make sure that when you are promoted, leave for another job at another school, retire or change departments; that you have left enough documentation, projects, support and ideas for the next person to step in and take it over. If you don’t, it will wither on the vine and that investment right along with it.

Remember that it is just a sales pitched. I encourage you to spend your money elsewhere and continue to watch the space. It may develop into something more. Right now, in its current state, it’s not going to leave a dent in education.

Don’t be suckered.


Source: IT Babble Blog and Podcast

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